Ton Jacobs Holding
Unique living in Residence de Noord
Applied solutions
Within cycling distance of Alblasserdam and the UNESCO World Heritage site Kinderdijk with its windmills, T. Jacobs Holding BV is setting the new standard for relaxed and luxurious living on the river Noord. The building "de Residentie" will feature 8 newly built apartments with a parking garage and terraces.
MM provided this project with a visual identity. After the logo and the style, an extensive brochure was created. To draw attention to the project, advertisements, social media campaigns, and mailings were designed.
High-end and industrial living
A magnificent location by the water with commercial and recreational shipping, offering views of the nineteen windmills of Kinderdijk. What makes this project special are the luxurious, spacious apartments and penthouses.
Luxury appearance
The new style for this project is based on the high-end and industrial character of the Residence. In the logo, we give a nod to the watery surroundings and the view of the windmills. We gave the brochure a luxurious feel by using a gold ring binder. In addition, the brochure features a fully custom cover for inserting various documents.
In both form and content, supply and target audience come together.
Melinda Prins — Creative
Target audience in focus
In addition to developing an appropriate project style and identity, various marketing tools were also used to promote Residentie de Noord. With attention to the target audience, the character of the apartments, and the region, campaigns were launched in the form of emailings and social advertisements.
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