Daisy van 't Slot
Creative
An online magazine is different from a flip-through PDF. It is interactive and looks great on all types and sizes of desktops, laptops, tablets, and smartphones. A well-designed and content-rich online magazine, based on your DNA and brand story, is read, shared, and saved.
The great thing about an online magazine is that you can see which content performs well with which audience and whether the layout works as it should.
What do people click on and what do they mindlessly scroll past? How do they navigate through the magazine, and are enough people doing what you most want them to do, such as clicking on certain CTAs or signing up for a webinar? That provides valuable marketing insights.