Exalto
Sail with confidence
Applied solutions
Exalto, a technical wholesaler in water sports products, targets water sports enthusiasts through water sports retailers and yacht builders. The company wanted a clear brand strategy and its translation.
After the strategy sessions to develop a clear brand strategy, MM designed the visual identity and developed a new website. We increase brand awareness through brand-consistent social content.
More than materials
The water sports wholesaler Exalto is the representative of approximately 20 water sports brands in the Netherlands. They support their customers with materials and also think along with them, ensuring that the right products arrive at the right place at the right time.
Brand strategy and translation into resources
Exalto wanted a clear brand strategy, which then needed to be translated into all communications. MM took care of this. After articulating Exalto’s DNA and brand story, we designed a visual identity, created branded items, and developed a new website. By regularly sharing brand-consistent content on social media, we ensure the brand is consistently reinforced.
With the brand strategy and style as the foundation, we created a website.
Sanne van Dam — Creative
+400
Instagram followers after starting content
+34%
LinkedIn followers after starting content
380
Readers of a case via social media
Solid foundation to build upon
The clear brand strategy has been translated into all communication tools. The whole fits perfectly with Exalto and its target groups. It is the solid foundation on which we continue to build.
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