Merel de Waal
Creative
The corporate identity is the visual identity of your company. Logo, use of color and shapes, typography, and imagery together form a recognizable and distinctive whole.
We develop a corporate identity based on your unique DNA and brand story. This corporate identity is then translated into all brand identity items.
Having a corporate identity and adhering to it is important for consistent brand communication. In a brand guidelines manual, we clearly outline the rules for using the logo, colors, typography, shapes, and images. This ensures that the organization and its suppliers can always apply the corporate identity correctly.
The MM’ers help your company move forward with a corporate identity that truly works. Our approach consists of 4 steps: asking, thinking, creating, and doing, including the production of all brand identity items.