Goodcrew

Iedereen verdient een Goodcrew

Applied solutions

Logo / Branding / Campaign / Web design / Social content / Copywriting / Animation / Web development

For decades, Goodcrew has been providing skilled professionals for inland shipping through its agency in the Philippines: from deckhands to captains. The company wanted to make its unique story visible.

After translating their DNA into a brand story, MM designed the visual identity, developed a new website, and created an animation. We increase brand awareness through brand-consistent social media content.

The new corporate identity matches the target groups and the international character.

Amber van de Ketterij - Creative

Good for all

From deckhand to mate and captain: Goodcrew strives for good crew members for every inland vessel in Europe. Under the motto 'good for all', they maintain good conditions for clients, employees, and the Filipino home front. By providing support for families in Asia, a stable relationship is built with the crew members affiliated with Goodcrew.

Communication from the brand story

Goodcrew offers a distinctive approach in the sector. The values that arise from this form the DNA of Goodcrew. This DNA has been translated into the unique brand story of this organization. Using this brand story as a foundation, we started developing a suitable corporate identity.

From brand story to resources

Online & offline

That brand story and visual identity form the strong foundation. Next, we developed various tools to share their story and draw attention to Goodcrew. The first step in this process? A clear website in multiple languages. To make it easy to get to know Goodcrew, the website has been supplemented with an extensive animation. This animation simply explains what Goodcrew can mean for employees. For offline use, we designed a brochure and updated the brand assets, such as a flag and business card, to match the new style.

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