Stroomkr8 helps entrepreneurs throughout the Netherlands to gain control over their business energy. And that is no unnecessary luxury in a market that is constantly changing. Rates fluctuate, contract types vary, and entrepreneurs are mainly looking for clarity. Stroomkr8 asked us to build a brand that reflects this dynamic, while at the same time conveying calm, trust, and expertise.
The brand name Stroomkr8 forms the foundation of the concept. The number ‘8’ not only stands for strength, but also refers to the infinity symbol (∞). Inexhaustible energy that keeps flowing. That is exactly what Stroomkr8 stands for: future-oriented, reliable, and sustainable energy advice. This idea formed the starting point for the cool visual identity.
Everything in the visual identity revolves around energy. Movement, force fields, and connection form the foundation of the design. The color yellow plays a leading role. The color of energy, light, positivity, and progress. It shows what Stroomkr8 fundamentally offers: clarity in a complex energy world.
The slogan ‘Always moving forward’ fits this perfectly. Not standing still, but keeping in motion. Adapting to the market, thinking ahead for the customer, and always looking for the best next step.
Marcel Prins — Creative
The logo and visual identity have been designed as a flexible system. The ‘8’ acts as an energy source and focal point, from which movement arises. This dynamic is reflected in all elements of the visual identity, from the logo to the icons. In this way, the brand remains recognizable and effortlessly adapts to the energy market, without losing its distinctiveness.
Herkon