Ton Jacobs Holding
Living in luxury by the water
Applied solutions
The River Estates is an exclusive real estate project where luxury waterfront living takes center stage. This project along the river Noord required an approach that goes beyond simply selling plots: it is all about creating a true living experience.
That is why a branding and marketing strategy was developed that seamlessly matches the high-end character of the project. From the first impression to the complete brand experience.
Luxury translated into design.
From project name to complete brand experience
The development began with creating an appropriate project name and designing a logo and visual identity that further emphasize the exclusivity and identity of the project.
The luxurious identity of The River Estates comes to life in all communication materials. The powerful on- and offline advertising campaign for social media, online ads, and trade magazines was specifically targeted at audiences with an affinity for riverside living. You can also see it in the interactive website featuring a plot selector, plot passports, and animation. This way, interested parties can virtually experience their dream plot.
Premium printwork
Extra attention was required for the printing. The brochure is printed on thick FSC-certified paper and finished completely flat, allowing the images to be displayed at their best. The cover is made of sustainable leather-look material and packaged in a luxurious wooden box, a subtle reference to the sustainable character of the project.
The plot passports and additional documentation have been developed in the same high-quality style.
Wonderful to work on such a comprehensive project, and then to see it all come together during an exclusive sales event.
Melinda Prins — Creative
An exclusive sales event
During the sales event, all resources came together in one recognizable project experience. Animations on large screens brought the design to life, and the plot presentations on easels gave visitors immediate insight into the location and layout of the area. The various communication tools together created a consistent and high-quality appearance that perfectly matched The River Estates.
The feeling of the project also went home with the visitors. They received a luxury bag containing the brochure and a bottle of wine in the style of the project. A tangible translation of the project's identity and style.
Curious? We enjoy working on challenging projects and new collaborations.
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