For ToGetSet, we developed a sporty, fresh identity. This is reflected in the complete branding: the logo, brand mark, color palette, corporate identity, typography, and brand name.
ToGetSet is the creator and largest European manufacturer of Tyvek race numbers. They wanted a fresh start with a brand that emphasizes both their experience and their total solution. They asked us to develop an internationally recognizable brand name and visual identity. The requirement was that it should perfectly align with their mission: helping organizers make their sporting event a success!
The brand name ToGetSet is a nod to the iconic words ‘Get set... go!’ heard at the start of many sporting events. At the same time, the name is linked to the purpose of the products and services: ensuring that every sporting event is ‘ready to start’.
The visual identity revolves around energy and dynamism and suits the industry in which ToGetSet operates. The logo is composed of fresh colors and friendly shapes. The result is a logo with an open character that radiates a lot of energy!
Marcel Prins — creative
In a logo, we combine creativity with a link to the brand’s portfolio. The abstract rectangles refer to the starting numbers, the origin, and the expertise of ToGetSet. The base of the ‘T’ is formed from a gold medal. Inevitably connected to sports, and ToGetSet ‘goes for gold’ for its clients!
With this brand kit, ToGetSet gains a modern look that perfectly matches their role as a partner for sporting events. The design connects their long history with a forward-looking vision. ToGetSet is ready to conquer the international market. With their new brand name and visual identity, they are quite literally and figuratively ‘ready to start’!
DNZB (The Dutch Healthcare Mediator)