Tredion is an ICT, telecom, and cybersecurity service provider. The company wanted a brand story that matched its DNA and vision, and the translation of that story into all communication channels.
After strategy sessions to clarify who they really are and what they stand for, we wrote the brand story, developed buyer personas, adjusted the logo, designed the corporate identity and identity items, and developed the new website.
Tredion wanted to see its DNA and its perspective on the rapidly changing ICT world reflected in a clear brand story, which then needed to be translated into all materials. After the strategy sessions, we got to work on that story, after which we adjusted the logo and designed a new corporate identity. The next step was to translate this into all communication tools, including the website and whitepapers.
The brand story and the new look perfectly match Tredion and emphasize its strength: making companies more operationally efficient and future-proof. Creating and sharing blogs contributes to increasing brand awareness and staying ‘top of mind’.
Evert den Toom — Account Manager
Van Ekeren