Xentraal (block 28)
Stylish working in Xentraal
Applied solutions
2802 Planontwikkeling is constructing various office lofts at the Stationspark business park in Sliedrecht. The office lofts are being built and sold in different phases. A unique project, in a central location.
MM developed a sales strategy for this project. The starting point was a targeted, luxurious style in which we made full use of the highly favorable location. After that, a wide variety of online and offline communication tools were used.
A distinctive workplace
The excellent accessibility, both by public transport and by car, completes the central location of the project. They also add a new dimension to the concept of ‘office loft’. Challenging, for a distinctive interpretation of your workplace. And transparent, with extensive use of open views.
Crossroads of advantages
We have named the project ‘Xentraal’, fitting for its favorable location. The ‘X’ symbolizes the intersection of advantages being communicated. By using, among other things, a brochure, advertisements, social media, and a promotional film, we aimed to reach the largest possible audience. The visualization of the strategy more than met the client’s wishes. And it appealed to the target group, because within a few months all the lofts were sold under option.
The character and the central location come together in the project name.
Martijn Muller — Owner
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