Xycles
Sustainable textile solutions
Applied solutions
Xycles specializes in collecting, sorting, and distributing used clothing. In 2018, the company changed ownership and in 2023 it was decided to change the company name.
MM came up with the new company name, arranged the trademark registration, and designed the logo, corporate identity, and all corporate identity items. We also wrote all the texts, provided the photography and signage, and developed the website.
Good for the environment
By extending the lifespan of clothing, you need fewer new clothes, which is good for the environment. As a specialized sorting company, Xycles ensures that used clothing is reused worldwide through a clear and specialized process of collecting, sorting, and distributing. In this way, both high-quality clothing and discarded items are given a second life.
Circular appearance
In 2018, Joan Smaal Textile Recycling changed ownership, and in 2023 it was decided to change the company name. The new name and brand needed to have a circular appearance.
In addition to the sustainable nature of the activities, circularity was a key principle for the name, the logo, and the corporate identity.
Marcel Prins — Creative
Beautiful and intensive process
Changing a company name is the start of a beautiful and intensive process, involving many steps. We came up with the new name, took care of the trademark registration, designed the logo, created the visual identity and brand materials, and developed the multilingual website. In addition, we wrote all the necessary texts, provided all visual content—photography and video—and arranged the signage for the building.
The result stands strong as a house
The brand story has been translated into a compelling and contemporary brand identity, in which employees feel at home and customers recognize themselves.
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