Social media will continue to grow in 2026

Social media is growing. And not just a little bit.

Newcom's annual Social Media Survey shows that no fewer than 14.6 million Dutch people (aged 15+) are active on more than four social media platforms. On average, they spend about two hours a day on social media. And more than five million Dutch people do so every day.

Let that sink in for a moment. These aren't just impressive figures. These are millions of daily contact moments. And those contact moments are worth their weight in gold for your brand!

Social Media Research

Let's briefly go through the most important developments:

Social media use continues to grow slightly
More than 1 in 3 Britons (aged 15+) view or use social media every day.
Instagram, YouTube, TikTok, Signal and Polarsteps are growing.
X and Snapchat are declining slightly.
Daily use of most major platforms is increasing (slightly) compared to last year.

In other words: the number of users continues to grow and social media has become part of the rhythm of the day.

Website as the centrepiece

For your brand, this means that social media has become an indispensable touchpoint in the marketing mix. Because with 14.6 million Dutch people, your target group is also active on social media.

Many organisations still see their website as the main focus of their marketing. And in principle, that is the all-encompassing focus, but you plant the seeds outside of it. On your website, you reap what you sow outside of it.

Brand preference

You can achieve this growth by maintaining a consistent presence on social media, for example. Potential customers will see you more often, get a feel for your story and start to recognise you. This helps you build trust and authority. Long before they visit your website, brand preference is already being established. Those who choose you today usually already have more

How do you use social media?

The question is not whether your target audience is on social media. The question is: are you visible enough there? Whether you are not doing anything yet and want to get started, or are already active and want to build consistent, strategic visibility, we are happy to help you take the next step in social media marketing. From strategy to implementation!

 Schedule an introductory meeting and strengthen your brand through social media.