AI: good tools do not make a craftsman

AI? That’s no longer in the ‘far-from-your-bed’ category. It’s here, and it’s being widely used. At MM, we use it daily and experiment with it extensively. Curious, but with a critical eye.

Creative possibilities

And yes, AI gives us even more creative possibilities. We believe it enriches our work and is full of opportunities. Especially when combined with the creative and human perspective of our skilled MM’ers.

Newww Media Group

As you may have read, this year we joined the Newww Media Group. Through this collaboration, we have access to the knowledge and expertise of even more professionals, each with their own specialism.

That’s why we are joining forces: under the leadership of CTO Colin Braak from Iclicks, we are exploring AI tools and applications in teams per area of expertise. The photo with this article was taken during this month’s kick-off at Iclicks, where our designers Marcel and Melinda and our content marketer Mirjam were present. 

Our toolbox

In short, we are adding AI tools to our already well-stocked toolbox. 🧰 Not to replace our other tools, but to strengthen them. This way, we can work even more creatively and (brand-)focused!