MM creative agency joins Newww Media Group

Amsterdam, 15 May 2025 – The experienced brand and communications agency MM creative agency is becoming part of Newww Media Group, a rapidly growing group of creative and digital agencies. With the addition of MM, Newww strengthens its position in branding, communications, and content creation, particularly in the construction, technology, and real estate sectors.

25 years of creativity and entrepreneurship

MM creative agency was founded 25 years ago by Martijn Muller and has since built a solid portfolio in branding, storytelling, corporate identities, websites, and campaigns. The agency has a strong reputation in the construction and real estate sector, where long-term client relationships and strategic brand development are central.

“As an entrepreneur, you are constantly looking for new opportunities, fresh perspectives, and ways to help your clients even better,” says Martijn Muller. “From the very first moment, there was a strong connection with Marten and the rest of the team. We share the same entrepreneurial mentality: spotting opportunities, seizing them, and continuing to grow. This step therefore feels like a logical one in our development.”

Creating more impact together

Joining Newww Media Group gives MM access to a powerful network of specialists in performance marketing, online advertising, and recruitment. "This step creates exciting new opportunities – for our team and for our clients. By working together with a group of creative entrepreneurs within Newww Media Group, we can make more impact than ever. Each with their own specialism, but all with the same passion for the profession. We remain MM, but benefit from a powerful network full of expertise, inspiration, and energy."

Complementary to the group

Marten Post, founder of Newww Media Group, also sees the collaboration as a natural match. “MM Creative Agency is an agency with years of experience, a strong team, and a clear positioning in a sector with many opportunities. In industries such as construction and technology, recruitment is becoming an increasingly important issue – and through Cowboys we can add direct value there. Conversely, clients within the group with branding and communication needs can turn to MM perfectly.”

Ongoing growth strategy

The acquisition of MM creative agency fits within the buy-and-build strategy of Newww Media Group, in which creative and digital agencies with their own identity and specialism work together under one banner. “We continuously look for entrepreneurial agencies with a strong vision and complementary strengths,” says Post.

In 2023 and 2024, Newww Media Group already acquired three agencies, followed by Flik Flak, DRIIVN, Boest, Cowboys, and Goalden earlier this year. With the addition of MM, the growth strategy is further continued and the group continues to develop into a versatile collective of creative experts.