Holland Water: a website that truly communicates
Case • 3 min. read
Holland Water is the one-stop shop for certified legionella management and building management in the Netherlands and Belgium. After several acquisitions and a renewed portfolio, it was time for a new website. The existing website no longer matched the new business objectives and needed an update to be both informative and goal-oriented. That’s where we come in!
Holland Water
Holland Water provides high-quality management techniques, helping clients manage their drinking water safely in a sustainable and cost-efficient way. Their approach: modern water management, refined and technology-driven. This state-of-the-art approach calls for a state-of-the-art website, in line with the branding.
Need for conversion
The old website lacked a clear overview, was mainly conceptual, and therefore no longer communicated the desired message. For the new website, there was a need for a converting website that appeals to the Dutch, Belgian, and international markets. The big challenge? Clearly communicating the advanced services and technologies, while also generating high-quality leads. Lisanne Meerkerk, Head of Marketing Communications at Holland Water, explains: “MM has a lot of experience with SMEs and they use a fast and realistic approach, which is why we chose to start this process with MM.”
Structure and objectives
Before building the website, we first dive into the structure of the website in so-called wireframe sessions. Together with Holland Water, we answered the questions ‘who, what, and where’. The focus was on branding and information provision, but also on increasing measurability and conversion. From design and copy to new atmospheric photography: every element was developed with the objectives in mind and in line with the brand book and positioning.
Modern and Clear
And the result speaks for itself: hollandwater.com! A modern website that attracts both existing and new customers, presenting all of Holland Water’s services and technologies in a clear and organized way. The Dutch, Belgian, and international websites have now been launched. Lisanne enthusiastically shares: “The first reactions are incredibly positive. It’s a huge improvement compared to the old website and it truly fits us!”
Working Together for the Best Result
“During the process, we especially appreciated the open communication with MM,” says Lisanne. “They understood our needs and were always easily accessible. Thanks to the dedicated contacts, the collaboration went smoothly. They work with short lines of communication and their mentality is to achieve the best result together!”
With the launch of the new website, the collaboration between MM and Holland Water is not over yet. Lisanne: “We have plans to start new projects to further strengthen Holland Water’s market position.”
Would you like to know more about the possibilities of web design or web development at MM? Take a look further on our website.
