New name as the basis for a new look
Blog • 3 min. read
Ever-expanding services. That’s why our name was also due for an update: from this week onwards, we are called MM creative agency. A fitting new look comes with that as well. You’ll see this in our lab, in all our communications, but especially on our renewed website!
Martijn Muller and Marcel Prins explain the reasons behind our rebranding and the creative choices that have been made.
Expressing our DNA even more clearly
Martijn explains the choice for a new name and a complete rebranding: “It was time to communicate our story and our DNA even more clearly to the outside world. We have grown—in services, in the number of people, and in competencies. Our new lab, with its fresh look, was already a result of that.”
Broader range of services
Martijn: “Our service offering has expanded enormously in recent years. For example, with content creation, copywriting, and lead automation. The diversity of questions we can answer is broader than ever.”
Creative energy
Creative energy is at the core of our MM’ers. Marcel: “You can see that reflected in the playfulness and colors of our new website. Of course, our distinctive orange corporate color was indispensable. On the new website, all services are prominently featured. Among other things, in the cases, for which our creatives have made tough decisions.”
'Kill your darlings'
Marcel: “Selecting cases for the website was a challenge: as creatives, we are proud of all our projects. This was a real case of ‘kill your darlings’… In the end, we made current choices that showcase the full scope of our services.”
Showing who we really are
“The energy of our team is tangible in everything we do,” he adds. Martijn: “That energy is also reflected in the design of our new building. Who we are internally, we express externally!” Marcel: “While developing the website, we made use of all the technical possibilities that suit us. The result: a dynamic website that truly breathes who we are!”
Teamwork
The rebranding has been a joint effort by the entire team: Evert, Justin, Milan, Romy, Amber, Daisy, Sanne, Aleardo, Wesley, Melinda, Aafke, Cherla, Jaimy, Mirjam, Martijn S., Marcel, and Martijn M.
And while we’re telling this story, we’re already hatching new, creative plans in our lab. So keep an eye on our – new – website and social media channels!
