Van Hoften: ‘Successful and natural collaboration’

Our relationship with Van Hoften Installatietechniek has lasted so long and feels so natural that it’s hard to pinpoint the exact number of years! In this customer case, Louise van Hoften illustrates our successful and long-standing collaboration, which is built on trust and quality.

Always Evolving

Family business Van Hoften Installatietechniek has been focusing on large-scale new construction projects in the housing sector for years, building on extensive experience. The company culture is centered around being ‘Always in Development’. This applies both to their services and their employees. Staff are given plenty of opportunities, and innovation is a top priority.

Comprehensive Marketing and Communication Package

Van Hoften Installatietechniek was looking for a partner to provide a complete package of marketing and communication tools. Owner Mark van Hoften started searching some time ago for a partner who understood their DNA and could deliver communication that perfectly fits their identity. As a local company, contact with MM was quickly established. Louise took charge of the communication with MM.

‘Just Act Normal’ Mentality

Louise: “Not only do we both have a typical Hardinxveld ‘just act normal’ mentality, but the strategic sessions have also had a major impact on our strong relationship. During those meetings, MM really uncovered our DNA. Based on those findings, they know exactly how to visualize and articulate our message!”

Developing Collaboration

The collaboration evolved from a strategic to a product level. From job advertisements and birthday cards to staff magazines and strategic social media content. This also includes the development of the complete corporate identity for our partner in legionella prevention, SchoonH2O, or the communication for the online showroom ‘Your Home, Your Wishes’.

Diverse Examples

Louise: “A recent example is the promotional campaign for expanding our activities in North Brabant. An inventive combination of online and offline marketing!” Louise also mentions other examples such as the decoration of the ‘drive-through’ Christmas drinks during the corona period and the design of banners or signage. “MM took full responsibility for the campaigns, so we could focus on installation. Because that’s what we’re good at.”

Always Thinking Along

The collaboration with MM proved successful. Louise: “The contact with MM’s employees is pleasant and fast, regardless of the size of the request. Whether it’s large or small projects, MM is always ready to think along and contribute.” She continues: “Our staff magazine is also a good example. It used to be a simple A4 sheet with a staple through it. MM transformed it into a professional and beautiful magazine. It fits our DNA perfectly!”

Consistently High Quality

Louise van Hoften emphasizes the long and positive relationship: “The contact is always pleasant and everything is arranged quickly. MM knows exactly what suits us and we feel no need to look elsewhere. Thanks to the intensive collaboration, we know what we can expect from each other. The quality of their work is consistently high and we rarely receive negative feedback.”

“Our collaboration continues to develop, resulting in new and innovative projects time and again. With MM, we are also ‘Always in Development’,” Louise laughs.

Would you like to see what we have created for Van Hoften Installatietechniek? Take a look at our work.

Our work