User-friendly insight into your online data?

As a qualitative addition to our online content package, data dashboards are part of our services. These dashboards provide you with clear and real-time insights into the results of your online content. Our account manager Justin Damen explains the added value of these dashboards.

Justin: “'I don’t understand anything about Google Analytics!' That’s a comment we regularly hear from our clients. And we get it. But when you know how to use and interpret the program properly, there is a wealth of information available. This information forms the basis for many marketing decisions. To make it easier for our clients, we have selected and combined only the relevant data sources into a clear data dashboard.”

Displaying data in a live environment

“The dashboards have been developed in an online live environment. Through dashboardvanmm.nl you can log in with your credentials: this way, you can see real-time figures of your website and social media channels at any time. For example, you can see how many visitors have been to your homepage, the average duration of a visit to the website, or how many new social media followers you have gained.”

Desired information at a glance

“The most ideal situation,” Justin emphasizes, “is that you can view all the desired information about your website and social media channels at a glance. You don’t have to search, and there’s no unnecessary data. Plus, you can easily switch between periods. Do you want to see the figures from last week, or would you prefer a monthly overview? It’s all possible! And then the dashboard also compares the figures with the previous period! You immediately see whether there has been an increase or decrease.”

Aligning your online marketing strategy

Justin sees another added value of data dashboards: “Besides insight into which pages or topics are most visited, you also see from which social media channels or search engines visitors arrive at your website. In other words: you get information that allows you to concretely align your online marketing strategy.”

Clear & user-friendly

The dashboard is set up in a clear and user-friendly way. Justin: “The design matches our corporate identity and the layout is interactive, which means you can, for example, enlarge or reduce a chart.” He continues: “During the content meeting, we analyze the results using the dashboard. Based on the insights the dashboard provides, we can make adjustments.”

Qualitative addition

Justin: “The data dashboard is a qualitative addition to our online content services. It covers the entire process: from planning, through visuals and text, to analysis. By making dashboards a standard part of our content package, you get the most out of your online marketing!”

Would you like more information about our content plan or do you have questions about the dashboard? Please feel free to contact us, we are happy to help.

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